The winners of the renowned Tube of the Year competition were awarded at this year’s World Tube Congress in Hamburg.
A jury comprising representatives of etma member companies and international brand manufacturers chose the winners of the coveted awards in the categories Aluminium Tube, Plastic Tube, Laminate Tube and Prototype. For the first time there was also an award in the Sustainability category this year. The Tube of the Year competition is held annually by the European Tube Manufacturers Association (etma),
According to Gregor Spengler, etma’s secretary general, “The etma member companies decided unanimously to create the new category because the topics of sustainability, recyclability and resource efficiency had rapidly gained in importance in discussions with customers. Our members are expected to come up with sustainable solutions. With the introduction of the Sustainability category in the competition, etma wants to take into account the high sense of responsibility and the great innovative strength of our member companies and at the same time set a clear standard for our industry’s competence in providing solutions.”
The winner of the Aluminium Tube category was the ‘Cation-active Hair Color’ tube from Russian luxury brand Estell´er, which was produced by Tubex Russia. The exclusive hair dye uses colours with holographic modulations to produce unusual tinting. The design of the tube is equally sophisticated: the dark violet colour with its pearl-like shimmer conveys a special perceived value. This fascinating look is achieved by the use of halftone printing with the addition of a pearlescent pigment to the transparent enamel. The large cap across the entire diameter of the tube is not only consumer-friendly, but also emphasises the tube’s elegant design line. And a pigment with a mother-of-pearl effect is also used to colour the cap and perfect the tube’s appearance.