Hydro has signed a contract with soft drinks producer Hell Energy for the supply of can stock made from Circal recycling aluminium.
This marks the entrance of Circal aluminium into the beverage can industry. Hydro claims to be the first aluminium producer supplying prime-quality end-of-life recycled aluminium with a certified content of 75 % or more recycled post-consumer scrap. Demand for Hydro Circal is on the rise, with new industries looking for material and solutions that can help reduce their carbon footprint.
“We aspire to lead the market and be the global benchmark by providing low carbon packaging for our consumers. This is why we have committed ourselves to the innovation of Hydro, that is by far the most sustainable solution for our market,” said Barnabas Csereklye, managing director of Hell Energy and CEO of Quality Pack.
Hell Energy Group built its own (and Hungary’s) first aluminium beverage can factory Quality Pack in 2017. The plant makes 4.5 million 250-millilitre aluminium cans daily.
Circal recycling aluminium helps reduce CO2 footprint
The Hydro Circal 75R aluminium for Hell Energy will come from Hydro’s recycling plant in Neuss, Germany, for used beverage cans and then cast, rolled and finished to can stock at the rolled products facilities nearby.
“We are pleased to bring Hydro Circal into the beverage can industry and start this strategic partnership with the Hell Energy Group. With Hydro Circal, we enable them to offer beverage can users the opportunity to enjoy their drink with a historically low CO2 footprint,” says Boris Kurth, head of Hydro’s can business.