The members of the European Tube Manufacturers Association (etma) have re-elected Oliver Höll as president for a further two years.
Höll is optimistic about the future of the European tube industry in view of moderate but stable growth of roughly 1.5% in 2018 and satisfactory orders received in 2019: “The tube is constantly reinventing itself and is in keeping with today's zeitgeist. It is ideally suited for an increasingly mobile society as well as for online trading due to its customised size, its lightness and the fact that it is unbreakable. It is a sustainable packaging solution because it is recyclable and optimally protects the packaged product with minimal use of materials.”
And Höll also sees the member companies of etma well equipped in the broad field of digitalisation: “A good many advanced solutions have already been developed in co-operation with our customers and suppliers. Just think of the innovative track-and-trace possibilities, the state-of-the-art anti-counterfeiting measures to protect consumers and the multitude of communication features that take account of the consumer’s rapidly increasing need for information. Here, too, the tube presents itself as a modern, connective packaging that is at the forefront of developments.”
Höll is CEO of the internationally operating tube manufacturer Alltub based in Paris.